Freedom of Choice Discount Program

Freedom of Choice™ discount program is a home grown success story. First developed right here at White Cross Pharmacy, it is now accepted at many participating independent pharmacies across the country, helping thousands of people save money on their medications every day. Our program is the best because:

  • Participation is FREE, easy and available to everyone, every day.
  • It provides our best price on all medications, all the time.
  • You can save even more by requesting a 90-day supply of maintenance medications.

When you consider that some medications are taken for a lifetime, you really can’t afford not to shop around. But don’t be fooled by pharmacies advertising attention-getting low prices on a small list of drugs that were never expensive anyway. Their price for unadvertised drugs will often be much higher than average, so over all you end up paying more – sometime much, much more.

No advertising tricks, no preferred or non-preferred drugs, just Freedom of Choice™.

To sign up for Freedom of Choice™ simply talk to one of our knowledgeable staff members. We can help you price your medications and start saving immediately. If you are on the road and need pharmacy services away from home, go to to find another independent pharmacy participating in the Freedom of Choice Discount program.